The Belgian launches new brand identity

Don’t worry, the chocolates still taste as delicious as before. We just added something extra to the packaging to emphasize the quality of our treats.


A few months ago, we decided the packaging design needed an upgrade. However, we didn’t want to change it too much as customers still had to recognize the products. After months of intense brainstorming, we came up with the idea of adding “powder” to the different designs. These powders refer to the taste explosions you experience every time you take a bite of our delicious chocolate. The powder of every product is chosen in line with the colour of the accompanying ribbon to create an eye-catching design.


The outside may have changed a bit, but the inside is still as exquisite as before. Enjoy the (taste) explosions!